Project Type
Mobile app, Product Design, UI/UX
Role
Product Designer, Prototyping
Collaborator
Tools
Figma, Photoshop
Kärnamä
Fine Art Education Mobile App
Fine art has been considered a luxury, accessible only to those with higher economic means and beyond the reach of many. The mobile app design for Kārnamā changes this narrative.
Kārnamā mobile app is designed for art enthusiasts and artists who want to learn more about contemporary art on a daily basis. Users are able to sign up for their favorite courses, learn about art through interactive modules, and listen to interview podcasts with contemporary artists. The app equips users with offline capabilities, catering to daily commuters and effectively overcoming challenges posed by sluggish data speeds.
Research
Conducted User Surveys to better understand the needs of our user base.
During the customer discovery phase, we have interviewed both current and prospect Kärnamä users who are mostly art students, educators, artists, writers, and art enthusiasts.
We conducted 25 interviews with both current and prospect users of the Kärnamä website.
Almost everyone (90%) in the interviews said that having the offline mode would be super useful.
85% felt really strongly that they wanted more ways to sort and find things in the archive search.
100% of the participants preferred prerecorded courses as opposed to live sessions.
80% had a hard time loading the website when using their mobile data.
Conducted User Persona Analysis and created an affinity map that informed our design solutions:
We identified four different personas based on a combination of survey insights and our affinity map. The need to access a reliable and centralized source of contemporary art content was shared among all, however, the access to affordable courses and offline capabilities were unique to specific groups. Please find our personas here.
User Flow
Initial Design Ideas
Based on the surveys and the client’s business goals, we chose the courses page as our landing tab, followed by journals, podcasts, archives, and favorites. This flow seemed to be successful at first, however, after a phase of user testing, we found that the users find it frustrating to see the for Purchase options before they could enjoy the free content.
Initial Designs (low-fid wireframes)
Initial Color Story
Implementation
Prototype
Design System
